Selena Gomez found herself in the midst of a social media whirlwind when an Instagram post associated with her Hulu series, Only Murders in the Building, was suddenly taken down from her profile.
Allegations emerged among some of her followers, asserting a violation of SAG-AFTRA strike regulations.
Initially, the post that has since been removed seemed harmless - a video ostensibly from the set of the comedy series, in which Gomez tagged the official Instagram account of Only Murders in the Building. The caption accompanying the post read, "Missing and wanting."
As the controversy continues to unfold, a number of Gomez's supporters have accused her of crossing the strike line, with one follower criticizing the post as lacking sensitivity in the midst of the ongoing strikes.
The core of the matter lies in SAG-AFTRA's strict strike guidelines, which explicitly forbid members from promoting their projects through media interviews or social media updates while a strike is ongoing.
While Gomez did not verbally endorse the show nor encourage her followers to watch it in the caption, the fact that she tagged the official Only Murders account led some to infer a connection between the video and the Hulu series.
